Thursday, November 17, 2011

Establishing Hierarchy

After reading the article it was a nice review on elements that as designers we sometimes forget. There were a few points that were made that made me say, "huh I did not know that". The section that talks about space stated that, 'empty compositional space brings the visual elements alive 'should be considered a dominant element.' When creating compositions I always considered empty space as a secondary element because you would want the viewer to get the 'primary composition' first and then look at the negative space. I'll now keep my mind open to designing both positive and negative aspects at the same time.

Another element that was brought to my attention was about the composition. If you have a lot of diagonal lines or a lot of objects on the diagonal axis, you can rotate one or a series of elements going the opposite direction and this will bring attention to the distinct area of the design. This is something I'm interested in trying out because most diagonal compositions I make them go one way and I have never thought of breaking up the flow by changing the direction of the information that matters most.

The last thing I learned was darker values move to the foreground, lighter values recede in a monochromatic composition. In color I would think dark would go to the background and light would come forward. I think it's because when it comes to light and shadows, darkness is usually behind, and highlights come forward.

But I really appreciate articles like this one because as designers we get so caught up in doing what looks right that we forget the little technical aspects that we should always be keeping in mind.

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